Brewing Change: How Next-Gen Consumer Preferences Are Reshaping the Coffee Shop Industry

Research Report Restaurants

Brewing Change: How Next-Gen Consumer Preferences Are Reshaping the Coffee Shop Industry

July 1, 2024 < 1 min read

In an era defined by rapid change and technology, coffee has become more than a morning ritual. It has also become a societal phenomenon that mirrors the preferences, expectations, values and lifestyles of four generations – Gen Z, Millennials, Gen X and Boomers.

From a broad selection of beverages, drive-thru service, digitally powered ordering and the influence of social media and sustainability, the ways coffee is ordered, prepared and experienced are being transformed.

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