Summary
Harrison Co. Partner Paul Byrne interviewed by Athletech News
“I think it’s one of the biggest opportunities to come along for the industry in a long time,” Paul Byrne, a partner in Harrison Co.’s Fitness & VMS practice, tells Athletech News.
“Once people go on GLP-1s, the data shows that they’re much more likely to adhere to a (fitness) program,” Byrne says, citing data gathered by Harrison Co.
“Once you flip into this intrinsic mode, you’re much more likely to go to the gym, and the data shows that you’re more likely to go more frequently,” Byrne notes.
Harrison Co. report (Link)
Athletech News article (Link)
Questions? Contact Paul Byrne at pbyrne@harrisonco.com