DALLAS, TX – Harrison Co., an investment banking firm dedicated to advising founder- and family-owned businesses, today announced it advised Rebel Athletic, the global leader in couture Allstar and cheerleading apparel, on a strategic minority investment from Main Post Partners, a leading private equity firm specializing in founder-run high-growth challenger brands.

Founded in 2013 by Karen Noseff Aldridge, Rebel Athletic has grown into the defining brand in cheer and dance apparel, known for its cutting-edge designs, superior craftsmanship, and commitment to service and innovation. Rebel has scaled significantly in recent years and continues to build on its momentum, serving athletes at all levels and expanding across multiple segments including School, Youth, Recreational and Allstar Cheer, as well as Pro Team, Allstar Dance, and Studio Dance.

“Bill, Shaun, and the entire Harrison Co. team were true partners to Rebel throughout this process and were instrumental in helping navigate constantly changing market dynamics to achieve such an exceptional outcome for the Company. Their team went above and beyond their mandate to ensure Rebel was optimally positioned for the transaction and the future” said Karen Noseff Aldridge, Founder and CEO of Rebel Athletic.

Shaun Kalnasy, Partner at Harrison Co., commented, “Karen has built a phenomenal business from the ground up—transforming a bold idea into a disruptive brand that now sets the standards for quality, design, customization, and service in the cheer and dance industry. Rebel is at a pivotal moment in its growth trajectory and is now positioned for even greater expansion. We are proud to have helped the team find a strategic partner that shares their vision and will support their next phase of growth.”

Contact
Shaun Kalnasy
Partner
+1.404.502.2946
skalnasy@harrisonco.com