COVID-19 created a shock felt across virtually every industry and institution. Clubs and studios pivoted as best they could. Many used platforms such as Zoom to deliver at-home streaming content as much to maintain customer relationships as to supplement income. Not everyone was caught flatfooted. In December 2020, Harrison Co. orchestrated an in-depth survey on U.S. fitness patterns before and during the COVID crisis. The findings of this study are presented in this report.
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