U.S. Fitness Industry 2020 and Beyond: Safety, Streaming and Reinvention Are the New World Order

Research ReportActive Lifestyle

U.S. Fitness Industry 2020 and Beyond: Safety, Streaming and Reinvention Are the New World Order

July 15, 2020 < 1 min read

Prior to the black swan event known as COVID-19, both health clubs and home fitness had been enjoying steady growth driven by a number of trends that pointed to a continued upward trajectory.

The home-fitness market was also posting impressive gains through 2007, until being brought to a halt when the 2008 financial crisis descended on the industry and consumers. It was not until 2015 that the economic cloud lifted, and connected fitness emerged to deliver a more motivating and satisfying home-fitness experience.

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