Brooklyn, NY, July 20, 2022 – Harrison Co., an investment banking firm dedicated to advising founder and family-owned businesses in the fitness and wellness industry, today announced it recently advised Proteus Motion, a leader in personalized fitness training and strength measurement in three dimensions, on a successful capital raise.
Proteus® Motion’s patented technology is the only way to measure strength and power for 100% of human movements. Proteus® software guides users through 4-minute physical assessments which deliver unprecedented performance insights, while also providing a resistance training experience that is 2X more effective than free weights and cables. Proteus is an entirely new standard for personalized fitness and physical rehabilitation.
Sam Miller, Proteus Motion’s Founder, said “Harrison Co was instrumental in consummating a highly attractive financing in a challenging economic environment. Harrison Co.’s interaction with investors, articulation of Proteus Motion’s unique industry position, and their impactful investor presentation were the primary drivers in our round being oversubscribed.”
“Proteus is a game-changing technology in strength training and rehabilitation. We are proud to have been a part of raising funds to take Proteus Motion to the next level,” said Paul Byrne, Harrison Co. Partner and former President of Precor. “We believe professional, collegiate, and elite athletes at all levels will need exposure to Proteus to optimize their physical performance.”
ABOUT Proteus Motion
Sam Miller founded Proteus Motion after drawing inspiration from his own childhood sports rehab experiences and a mechanical prototype developed at MIT by his father, Larry, in the early 1990’s. Proteus Motion’s hardware and software products are a centerpiece of sports performance, physical therapy, and commercial gym settings and have been adopted by some of the most renowned athletes, trainers, and institutions in the world. Proteus Motion based in Brooklyn, NY.
ABOUT HARRISON CO. LLC
Harrison Co. is a consumer-focused investment banking firm and advocate for family-owned businesses. Harrison Co. works exclusively with owners and operators across the entire spectrum of the healthy lifestyle space, from food to fitness. The team of experienced senior financial experts helps clients make critical strategic business, mergers and acquisitions, and financing decisions to ensure optimal outcomes. Harrison Co. prides itself on providing highly personal, customized service to our valued clients from its offices in Salt Lake City, San Francisco, Fresno,
and Los Angeles.
For more information, visit www.harrisonco.com.
+1 (425) 765-3050