Media Room

Discover the latest reports by Harrison Co., media recognition, corporate assets, and information on media inquiries.

About Us

We are an unapologetic advocate for founder-run businesses. We combine intense focus and deep industry knowledge with a consultative, data-driven approach, to provide private business owners with the advantage they need to make the best possible strategic, M&A, and financing decisions. Our focus on the healthy living sector is driven by our uncompromising values and personal commitment to better-for-you consumer products, from farming to food to fitness.

Our Story

Consumer companies are constantly evolving to get ahead of the competition and better serve their customers’ changing needs. We do the same.

What we believe

Owner-operated and founder-run businesses, which are the lifeblood of our country, are often at a disadvantage in M&A transactions, and they deserve an advocate to defend them during the most important financial transaction of their careers.

What we do

The partners at Harrison Co. bring decades of experience and best practices from our diverse backgrounds in investment banking, consulting, financing, accounting, and operations, which makes us better at what we do; advising our clients on complex financial transactions.

Why we exist

Harrison Co. exists to advise and advocate for owners and operators that have created successful companies, to ensure they maximize the value of their life’s work when selling their business, raising capital, or deciding to grow their company with strategic acquisitions.

  • California’s Water Problem: Setting The Record Straight

    Over the past 125 years, California’s average annual precipitation has remained relatively unchanged – about 22 inches. For California to remain an agriculture powerhouse, we must invest in additional infrastructure and water-storage solutions that can capture and store intense but sporadic rainfall, and manage water in a way that looks beyond the headlines.

    Agriculture and Ag-Tech January 3, 2023

  • Closing the Technology Gap in Agriculture

    The agriculture industry is in the midst of a transformative new era, reshaped by digital technology, automation, and machine learning that is delivering history-making results.

    Agriculture and Ag-Tech November 24, 2022

  • Harrison Co. The Rise of Virtual, Digitally Native Restaurants

    The COVID-19 pandemic unleashed a deluge of virtual restaurants – a category that is here to stay – and opened the gates for an influx of food-delivery orders. In a field that is becoming more competitive by the day, virtual restaurants that follow the lead of successful digitally native brands and build meaningful customer relationships will have staying power.

    Restaurants November 7, 2022

  • VMS Trends, Mushroom Sector Spotlight & Valuation Update

    In this report, we share our research and insights into trends permeating the VMS market, with a particular focus on the mushroom supplement segment. We also provide a real-time perspective into factors influencing valuation in the public and M&A markets.

    Wellness & Nutrition October 25, 2022

  • Business Not As Usual: 2022 How Sustainability is Transforming the Apparel Market

    Sustainable apparel has become a significant focus across the fashion industry fueled by a consumer movement that is unquestionably on the rise. Fashion is a universal and timeless industry, and key to its endurance through economic and societal ebbs and flows is the remarkable ability to evolve.

    Apparel July 19, 2022

  • Plant-Based Menus Are The New Normal For Restaurants

    Although restaurants are in the early stages of adapting and modernizing their menus, they are expected to continue to add plant- based options to capitalize on the growing demand and revenue opportunities they provide.

    Food and Beverage October 22, 2021

  • The 100 Mile Circle: Fighting to Preserve America’s Food Independence

    If the point of a compass was centered on Fresno, California, and a 100-mile radius was drawn, the circle formed would reach across the most vital and productive growing region in the world. Although this 100 Mile Circle covers less than 1% of the total land mass of the U.S., it produces nearly one-half of its fresh fruits, vegetables and nuts – more than 250 different crops rich in the vitamins and nutrients essential to human survival.

    Agriculture and Ag-Tech March 14, 2021

  • Industry Landscape: Plant-Based & Better-for-You Foods

    Consumers have long sought out healthier food, but our understanding today is better than at any point in history due to our growing knowledge, which is readily available to consumers, of the hormonal and metabolic causes of obesity, diabetes, heart disease and other related disorders.

    Food and Beverage February 17, 2021

  • The New Fitness Landscape: Coronavirus and the acceleration of the fitness industry

    The U.S. Fitness industry, like most other industries, has been deeply impacted by the COVID-19 pandemic. This report presents a summary of the state of the industry and the trends that have emerged as the result of the pandemic – some of which are expected to become a new permanent reality.

    Active Lifestyle February 15, 2021

  • Fitness & Recovery: Annual Predictions Report

    COVID-19 created a shock felt across virtually every industry and institution. Clubs and studios pivoted as best they could. Many used platforms such as Zoom to deliver at-home streaming content as much to maintain customer relationships as to supplement income. Not everyone was caught flatfooted. In December 2020, Harrison Co. orchestrated an in-depth survey on U.S. fitness patterns before and during the COVID crisis. The findings of this study are presented in this report.

    Active Lifestyle February 10, 2021

  • Who Will Grow Our Food: How the Farm Labor Shortage Is Driving Innovation in Agriculture

    For centuries, labor has been treated as a commodity, with an abundant supply of immigrants coming to America every year. Labor was always plentiful and available whenever needed, much like turning on a water tap. However, just as we can no longer take water for granted in many parts of the U.S., we can no longer rely on labor as an unlimited resource.

    Agriculture and Ag-Tech January 25, 2021

  • The Thriving Business of Breakfast

    Today, breakfast has transcended its traditional daypart and become a more prominent and creative staple on restaurant menus, which is a significant achievement during a challenging time for the restaurant industry overall. While the industry is struggling with declining foot traffic and samo-store sales, the thriving breakfast segment continues to defy industry trends.

    Food and Beverage October 11, 2020

  • U.S. Fitness Industry 2020 and Beyond: Safety, Streaming and Reinvention Are the New World Order

    The findings of the most recent survey, which are summarized in this report, offer an inside look into how COVID-19 is recasting the competitive landscape as well as the technology and trends that will be steering the fitness industry today and in the years ahead.

    Active Lifestyle July 15, 2020

  • Brave New World for Restaurants: Restaurant Industry Amid the COVID-19 Pandemic

    When the COVID-19 pandemic struck full force in the spring of 2020, it delivered a blow that reverberated across every corner of the restaurant industry. State after state, legislative restrictions mandated restaurants to close, compelling thousands of operators to lay off employees. More dramatic consequences for both operators and employees included shutting restaurant doors permanently.

    Food and Beverage June 10, 2020

  • Amazon and Agriculture: Changing the Landscape of Food Distribution

    Amazon and Agriculture: Changing the Landscape of Food Distribution is the first issue of our multi-part Point of View series that analyzes the trends having the greatest impact on the food-supply chain – from farm to table.

    Agriculture and Ag-Tech May 19, 2020

  • Why History, Not Headlines, Should Shape Our View of the Future

    2020 has not been good. The understatement of the year. There is an overwhelming amount of negative news, shocking data, and economic predictions that feel like we are living a bad dream. The pandemic has systematically impacted companies and their employees across industry size, sector and location. Despite the incessant negative news, we set out to identify positive data and actions (upcoming report) that can be taken to strengthen business operations during this economic recession.

    eCommerce May 15, 2020

  • The Valuation Disconnect: Casper vs. Purple

    Purple hired Harrison Co. in 2017 to explore strategic alternatives, including raising capital, selling their company, or going public. Throughout the process Harrison Co. helped Purple raise debt capital, equipment financing and provided recommendations for board members of the new public company. The additional capital and liquidity provided the necessary resources to fuel and fulfill Purple’s ambitious growth plans.

    eCommerce February 20, 2020

Bill Harrison

Managing Partner

Nancy Ervin


Shaun Kalnasy