Harrison Co. Advises Firefly Buys on its Strategic Sale to reCommerce Brands, a Portfolio Company of Topspin Consumer Partners

Press Release eCommerce

Harrison Co. Advises Firefly Buys on its Strategic Sale to reCommerce Brands, a Portfolio Company of Topspin Consumer Partners

February 21, 2023 3 min read

BUFORD, GA, February 21,2023 – Harrison Co., an investment banking firm dedicated to advising founder and family-owned businesses, today announced it advised Firefly Buys (“Firefly” or the “Company”), a high-growth, full-service eCommerce accelerator and one of the largest North American Amazon sellers, on its sale to reCommerce Brands (“reCommerce”), a Topspin Consumer Partners portfolio company and global strategic partner to consumer brands selling through Amazon.

Established in 2006 by Ryan Flanegan, Ryan Kuelpman and Jonathan Katz, Firefly Buys is a fullservice eCommerce accelerator. The Company partners with brands to provide end-to-end supply chain management, listing optimization and a proven formula for increasing product visibility and sales on Amazon. Firefly has grown rapidly by helping partners expand and optimize their sales through Amazon and other eCommerce marketplaces.

“Mac and the entire Harrison Co. team went above and beyond in their commitment to helping us navigate this process and ultimately find the perfect strategic partner. Their expertise and advocacy were invaluable in helping us achieve an optimal outcome amidst a complex market environment,” said Ryan Flanegan, President of Firefly. “We are excited to join forces with reCommerce and believe that the partnership will further fuel our growth and breadth of services to our brand partners.”

Mac Wilkie, Partner at Harrison Co. commented, “The Firefly team has built a phenomenal business and it was a pleasure to represent them in this transaction. They have found the perfect partner in reCommerce, whose reputation as one of the leading Amazon sellers, brand-protection capabilities and technology-driven solutions will further accelerate Firefly’s growth and value- proposition to its brand partners.”


reCommerce is a rapidly growing, technology-enabled strategic partner to brands selling through Amazon. reCommerce offers leading consumer brands an end-to-end solution on Amazon, allowing them to capitalize on growing demand and navigate the complexities of the world’s largest online marketplace. reCommerce combines its proprietary in-house technology platform with world class creative, marketing, data analytics, brand protection, and logistics services to drive the growth of leading brands on Amazon. Topspin Consumer Partners invested in reCommerce in May 2020.


Topspin Consumer Partners is a Mamaroneck, NY-based private equity firm that makes investments in established, profitable, and fast-growing middle-market consumer businesses. The firm invests across a number of sub-verticals within consumer, including health & wellness, personal care/beauty, food/beverage, household goods, pet, and children's products.


Harrison Co. is a consumer-focused investment banking firm and unwavering champion of family- and founder-led businesses. Harrison Co. works exclusively with owners and operators across the entire consumer spectrum, from farming and food to eCommerce and fitness. The team of experienced senior financial experts helps clients make critical strategic business, mergers, acquisitions, and financing decisions to ensure optimal outcomes. Harrison Co. prides itself on providing highly personal and customized services to clients from its offices located in Salt Lake City, Dallas, San Francisco, Fresno, and Los Angeles.

For more information visit www.harrisonco.com.
Mac Wilkie