The Rise Of Digitally Native Brands

Research Report eCommerce

The Rise Of Digitally Native Brands

April 20, 2021 2 min read

The COVID-19 pandemic, and the business interruptions and safety concerns it sparked, have impacted all aspects of American life, from the relationships people have with family, friends, and coworkers to the steps they are taking to pursue educational and wellness goals.

Also, among the lifestyle changes borne in a COVID-19 environment is a transformed retail experience – how, what and from where consumers shop – and a seismic shift to the online marketplace. There, Digitally Native Brands (DNBs), with a digital-first brand platform, laser-sharp customer focus and control over product merchandising and messaging, are having an explosive influence, while becoming household names faster than could have ever been expected.

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