Research and Insights

The consumer industry is changing rapidly; our customer surveys, primary research, and industry deep-dives keep you prepared for what is coming next in order to capitalize when the time is right.

Featured Insights

Research Report Agriculture and Ag-Tech

Closing the Technology Gap in Agriculture

The agriculture industry is in the midst of a transformative new era, reshaped by digital technology, automation, and machine learning that is...

November 24, 2022 < 1 min read
Research Report Restaurants

Harrison Co. The Rise of Virtual, Digitally Native Restaurants

The COVID-19 pandemic unleashed a deluge of virtual restaurants – a category that is here to stay - and opened the gates for an influx of...

November 7, 2022 < 1 min read
next Generation
In the News Agriculture and Ag-Tech

Bill Harrison, Managing Partner of Harrison Co., joins PBS Tapped Out II to talk about water and agriculture in California.

Bill Harrison, Managing Partner of Harrison Co., joins PBS Tapped Out II to talk about water and agriculture in California.

October 27, 2022
Research Report Wellness & Nutrition

VMS Trends, Mushroom Sector Spotlight & Valuation Update

In this report, we share our research and insights into trends permeating the VMS market, with a particular focus on the mushroom supplement segment....

October 25, 2022 < 1 min read
Research Report Apparel

Business Not As Usual: 2022 How Sustainability is Transforming the Apparel Market

Sustainable apparel has become a significant focus across the fashion industry fueled by a consumer movement that is unquestionably on the...

July 19, 2022 2 min read
next Generation
Tradeshow Recap Agriculture and Ag-Tech

Summary Review-Global Ag Investing Conference

Overview The 14th Annual Global Ag Investing Conference was held in New York in April 2022 At the Global AgInvesting (GAI) Conference,...

May 2, 2022

Past Insights

Annual Predictions Food and Beverage

Better-For-You Foods: Annual Predictions Report

Consumers have long sought out healthier food, but our understanding today is better than at any point in history due to our...

February 17, 2021 2 min read
Annual Predictions Active Lifestyle

Fitness & Recovery: Annual Predictions Report

COVID-19 created a shock felt across virtually every industry and institution. Clubs and studios pivoted as best they could. Many...

February 10, 2021 2 min read
Research Report Agriculture and Ag-Tech

Who Will Grow Our Food: How the Farm Labor Shortage Is Driving Innovation in Agriculture

For centuries, labor has been treated as a commodity, with an abundant supply of immigrants coming to America every year. Labor...

January 25, 2021 2 min read
Research Report Food and Beverage

The Thriving Business of Breakfast

Changing consumer preferences regarding what consumers want to eat, and how and where they want to eat, are causing a dramatic...

October 11, 2020 < 1 min read
Research Report Active Lifestyle

U.S. Fitness Industry 2020 and Beyond: Safety, Streaming and Reinvention Are the New World Order

Prior to the black swan event known as COVID-19, both health clubs and home fitness had been enjoying steady growth driven by a...

July 15, 2020 < 1 min read
Research Report Food and Beverage

Brave New World for Restaurants: Restaurant Industry Amid the COVID-19 Pandemic

When the COVID-19 pandemic struck full force in the spring of 2020, it delivered a blow that reverberated across every corner of...

June 10, 2020 < 1 min read
Webinar Active Lifestyle

The New Fitness Landscape: Coronavirus and the acceleration of the fitness industry

The U.S. Fitness industry, like most other industries, has been deeply impacted by the COVID-19 pandemic. This report presents a...

June 4, 2020 2 min read
Research Report Agriculture and Ag-Tech

Amazon and Agriculture: Changing the Landscape of Food Distribution

Amazon and Agriculture: Changing the Landscape of Food Distribution is the first issue of our multi-part Point of View series...

May 19, 2020 2 min read
Research Report eCommerce

Why History, Not Headlines, Should Shape Our View of the Future

2020 has not been good. The understatement of the year. There is an overwhelming amount of negative news, shocking data, and...

May 15, 2020 2 min read
Research Report eCommerce

The Valuation Disconnect: Casper vs. Purple

Purple hired Harrison Co. in 2017 to explore strategic alternatives, including raising capital, selling their company, or going...

February 20, 2020 2 min read

Harrison Co. releases fitness report highlighting the $10 billion that is going to shift from gym to at-home

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Most Popular

next Generation
Transaction Announcement Agriculture and Ag-Tech

Harrison Co. Advises Delano Farms Company on its sale to Sun Pacific

Fresno, CA, December 23, 2021 – Harrison Co., an investment banking...

March 25, 2022 5 min read
Research Report Agriculture and Ag-Tech

The 100 Mile Circle: Fighting to Preserve America’s Food Independence

If the point of a compass was centered on Fresno, California, and a 100-mile radius was drawn, the circle formed would reach...

March 14, 2021 2 min read
Research Report Food and Beverage

The Thriving Business of Breakfast

Changing consumer preferences regarding what consumers want to eat, and how and where they want to eat, are causing a dramatic...

October 11, 2020 < 1 min read
Research Report Active Lifestyle

U.S. Fitness Industry 2020 and Beyond: Safety, Streaming and Reinvention Are the New World Order

Prior to the black swan event known as COVID-19, both health clubs and home fitness had been enjoying steady growth driven by a...

July 15, 2020 < 1 min read