Salinas, California, 5/30/2023 – Harrison Co., an investment banking firm dedicated to advising founder- and family-led businesses, today announced it advised organicgirl LLC (“organicgirl” or the “Company”), the top-rated organic packaged salad brand in the U.S., on its strategic partnership with Arable Capital Partners (“Arable”). Combining organicgirl’s management experience and leadership in the salad category with Arable’s resources and expertise in sustainable food and agribusiness will allow organicgirl to accelerate expansion of its consumer, customer and product bases.
Over the last 16 years, organicgirl has revolutionized the branded salad category, introducing the first premium, organic packaged salad brand that consumers nationwide recognize on shelves and depend on for high-quality leafy greens. The brand ranks first across key shopper metrics and has the lowest rate of promotion in the market as consumers purchase organicgirl over other lower-priced options. organicgirl’s ready-to-eat blends are available in over 15,000 retail stores nationwide.
Bill Harrison, Managing Partner of Harrison Co., commented, “It has been a pleasure working with the long-time U.S. market leader in the organic salad sector. The organicgirl leadership team has successfully created a brand with a sustainable price premium in an otherwise price-driven commoditized category. By prioritizing quality and developing unique management tools, organicgirl is now the sector leader in numerous performance metrics. We look forward to the Company’s continued growth and innovation in the fresh produce category.”
ABOUT ORGANICGIRL LLC
Founded in 2007 in Salinas, CA, organicgirl is the U.S. market leader in branded organic salads. The Company ships to retailers nationwide and is dedicated to finding better ways to grow, package and deliver a wide variety of premium greens.
For more information, please visit iloveorganicgirl.com.
ABOUT ARABLE CAPITAL PARTNERS
Arable Capital Partners is an investment firm with deep roots in both agriculture and investing. They take a long-term approach to investing without an overreliance on leverage – an approach suited for business cycles of the food and agribusiness sector. Their goal is to help their partners foster legacies and achieve their next phase of sustainable growth.
ABOUT HARRISON CO. LLC
Harrison Co.’s partners are unwavering champions of the founder- and family-led businesses in the agriculture and consumer sectors. The team of experienced senior financial experts helps clients make critical strategic business, mergers, acquisitions, and financing decisions to ensure optimal outcomes. Harrison Co. prides itself on providing highly personal, customized service to its valued clients from its offices located in Salt Lake City, Los Angeles, San Francisco, and Fresno.
For more information, please visit www.harrisonco.com.