Changing consumer preferences regarding what consumers want to eat, and how and where they want to eat, are causing a dramatic shift in the restaurant industry. For many reasons, that shift is also creating tremendous opportunities for restaurants in the business of breakfast.
From new restaurant concepts and formats to revamped menu selections, a virtual explosion in innovation is underway across the industry that is redefining the most important meal of the day. It is also extending the focus of the breakfast daypart beyond McDonald’s, IHOP and other Quick Service Restaurants and chains to more completely reach the full range of restaurants across the US.
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