Food as Medicine Movement

Research Report Food and Beverage

Food as Medicine Movement

March 18, 2024 < 1 min read

The Food as Medicine movement has gained powerful momentum in the past decade and is now a tremendous force across the food and health industries. At the movement’s core lies consumers’ awareness of the life-enhancing and life-extending benefits of a diet steeped in healthy foods.

Gap Between Consumer Awareness and Action

The industry-shaping uptick in a more nutritionally driven mindset is among the key findings of Harrison Co.’s 2024 nutrition and health survey. The survey reveals that approximately 70% of consumers believe eating a nutritious diet can contribute to overall health.

Yet, despite the positive direction toward healthy eating, too many consumers continue to make unhealthy choices.

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