Purple hired Harrison Co. in 2017 to explore strategic alternatives, including raising capital, selling their company, or going public. Throughout the process Harrison Co. helped Purple raise debt capital, equipment financing and provided recommendations for board members of the new public company. The additional capital and liquidity provided the necessary resources to fuel and fulfill Purple’s ambitious growth plans.
Purple has grown as fast, or faster than Casper, but on a one-year lag. This report takes a closer look at the valuation of the two companies.