At a Glance
Modern wellness trends could finally be headed to a medicine cabinet near you. This experiment is worthy of Wall Street’s attention.
Not even old-fashioned consumers can deny the trend toward so-called clean ingredients. In recent years, higher-income consumers have shown a willingness to pay extra for ingredients that are perceived to be healthier and more natural in food and other consumer goods. Even products like household cleansers are seeing competition from clean-living brands. Along the way, companies like Oatly Group AB and Honest Company Inc. have become recognizable consumer brands and gone public at high valuations.