VMS Emerging Trends

Research Report Healthy Living

VMS Emerging Trends

April 20, 2022 2 min read

Fueled by rising consumption during the COVID-19 pandemic, vitamins, minerals and supplements (VMS) are at an extraordinary place in their history. With cross-category sales, product diversity and consumer enthusiasm at record highs, the booming market has experienced a lift that is expected to persist. 2020 witnessed the market’s largest-ever annual growth, with U.S. sales soaring 14.5%, to $56 billion.

In an evolving marketplace, Harrison Co. has identified the following trends as dominant drivers contributing to the upward trajectory of VMS and bringing them into more people’s daily lives.

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