A Revolution Is Underway in Feminine Care – and It’s About Time
Millennial and Gen Z women are driving transformational change in the feminine-care sector. Until recently, feminine-care saw virtually no innovation in the last half century, largely due to the stigma around menstruation, sexual wellness and feminine “care down there.” The journey has not been fast or easy, but the feminine-care sector is finally having its moment with refreshing new attitudes and new products.
Not surprisingly, women, have been the drivers of change both as discerning consumers and founders of companies that are creating and launching new and innovative products.
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