Harrison Co. advised M2 Ingredients and Om Super foods on its strategic growth investment

Transaction Announcement Healthy Living

Harrison Co. advised M2 Ingredients and Om Super foods on its strategic growth investment

January 30, 2024 3 min read

Carlsbad, CA, Jan. 29, 2024 /PRNewswire/ — Harrison Co., an investment banking firm dedicated to advising founder and family-owned businesses, announced it advised M2 Ingredients and Om Mushroom Superfood (“M2”, “Om”, or the “Company”), a vertically-integrated nutraceuticals platform focused on organic functional mushrooms, on its equity investment from Meaningful Partners (with participation from existing investors InvestEco and White Road Investments). The investment will be primarily used to accelerate the distribution and marketing of Om and to scale manufacturing to meet customer demand via the Company’s new state-of-the-art growing facility.

Founded in 2010, M2 Ingredients is a vertically integrated producer of certified 100% organic, functional mushroom ingredients with a full spectrum of bioactive compounds to support daily health, sports performance, and cognition. The Company leverages its mycology expertise to develop efficacious, high-quality consumer packaged products that are sold nation-wide under the Om Mushroom Superfood brand.

“We are thrilled with the outcome of our equity raise and are excited to partner with Meaningful alongside our existing investors. This infusion of capital will enable us to scale production and continue to grow the Om brand,” said Dr. Sandra Carter, Founder and CEO of the Company. “We are fortunate to have worked with Mac and the Harrison Co. team. Their expertise in the nutraceutical space and significant hands-on involvement resulted in a phenomenal outcome for our stakeholders and company.”

Mac Wilkie, Partner at Harrison Co. commented, “The M2 team has built a leader in the functional mushroom sector. It was a pleasure working with Sandra, Blair, Andrew, and their team. We look forward to the Company’s continued growth.”

About M2 Ingredients

M2 Ingredients, founded in 2010 and based in Carlsbad, CA, is a leading producer of 100% organic, whole food mushroom powders with the full spectrum of bioactive compounds to support daily health, sports performance, recovery and cognition, with a consumer-packaged-goods brand, Om, that uses their high quality mushroom powders and proprietary formulas to sell easy-to-consumer, multi-factor wellness products utilizing an omni-channel strategy with nationwide distribution.

About Meaningful Partners LLC

Meaningful Partners, with offices in Los Angeles, CA and Austin, TX, invests in purposeful consumer products and services businesses that have earned customer trust and loyalty, demonstrate a commitment to all stakeholders, and are led by management teams empowering positive purpose and performance. Meaningful Partners makes control and minority investments ranging from $10 million to $50+ million in lower-middle market and high-growth companies. The firm is led by an experienced investor and operator management team that leverages an Expert Community of 45+ CEO/Founders and discipline experts with over 850+ years of collective experience who bring relevant domain expertise to help accelerate the growth and impact at our partner companies. Learn more at www.meaningfulpartners.com.

About Harrison Co.

Harrison Co. is a consumer-focused investment banking firm and unwavering champion of family- and founder-led businesses. The team of experienced financial experts helps clients make critical strategic business, mergers, acquisitions, and financing decisions to ensure optimal outcomes. Harrison Co. prides itself on providing highly personal and customized services to clients from its offices located in Salt Lake City, Miami, Los Angeles, San Francisco, Fresno, and Denver. Learn more at https://harrisonco.com.